Choosing the affiliate marketing model that works for your site can be tough. For a publisher website, you will need to weight pros and cons of CPM vs CPC vs CPA and find out which model will work for your site audience and provide the highest return. Advertisers on the other hand, need to figure out which model will work for the type of product/site they are attempting to promote. Each model offers different benefits but come with drawbacks. Take a look at the chart below for great explanation of various payment and advertising models, and find the right one for you.