Recently Google posted to its official blog some great insight into how Google still uses manual intervention (real people) in adjusting the top rankings of its search results pages for high end or popular search phrases.

This recent post by Scott Huffman the engineering director of search evaluation at Google, discusses what Google does to evaluate it search results manually. One of the specific topics covered is “Human evaluators” He says that Google makes use of evaluators in many countries and languages. These evaluators are carefully trained and who are tasked with evaluating the quality of search results in several different ways. Scott goes on to share some insight about methods: Google will sometimes show evaluators whole result sets by themselves or “side by side” with alternatives; and in other cases, Google will show evaluators a single result at a time for a query and ask them to rate its quality along various criterion.

Note that Google employs “thousands” of manual reviewers. So if you think that no one from Google will ever manually review your site, your kidding yourself. You better keep you SEO efforts on the up and up.

Website owners and SEO‘s must continue to keep this manual site ranking review in mind, because if you are successful in getting top ranking by manipulating the Google Algorithm, your work will come under great scrutiny at some point by either a Google search evaluator or even worse a member Google search quality team.

Needless to say top search engine optimization professionals realize that at some point your SEO work will come under manual review by either your competitors, a search engine quality analyst or a search quality evaluator. This is the point in which short cuts will be exposed and if you did not garner quality while trying to achieve quantity, you will pay the piper.

Tags: google website review, search engine optimization, seo, seo professionals

This entry was posted on Wednesday, September 17th, 2008 at 11:49 am and is filed under Searcn Engine Ranking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.