We hear so much about back links that we may come to the conclusion that other links aren’t worthwhile, but nothing could be further from the truth. Even links between pages of your site can boost your SERP ranking, and you have the power to create these from the very beginning. Internal links will help ensure that all pages in your site are found by the search engines, and over time they will increase the PageRank of internal pages of your site.
Adding text link navigation in a column on the left hand side of your page means it will be one of the first things a search engine crawler reads. These links should include targeted keywords.
Footers are the content at the bottom of a web page that give information about the author, copyright, and navigational links. They should be brief and not crammed with keywords, because this only dilutes the importance of each individual keyword. Footers should use anchor text and link to the most important internal pages. Make sure your footer contains a link to your sitemap.
Internal text links are great for getting your pages crawled. They are simply links placed within your content to other pages of content. The reason they are given weight is because they imply that the link is relevant to the site’s overall content.
Note that these are not “quick fixes” that will rapidly move your site to the top of the first SERP. They are long-term methods that will help your pages organically float upward in the rankings and more importantly, hold their position once they make it onto that first page.