There’s no reason not to do video optimization and submission. Applying the basics is easy and will help you move past those who can’t be bothered with doing it. It’s a lot like optimizing images and photos:
Name files accurately with keyword enriched filenames: “singing-cat-loves-our-cat-treats.avi” is better than “MOV2847-a.avi.”
Optimize the page that your video is on. Have keyword enriched (not stuffed) text before and after your video.
Submit your video to search engines.
If you submit your video site to major directories and were listed with at least one of them, then the other crawlers will be extremely likely to pick up the url for their search engine.
Create a video sitemap for Google with video-specific tags (as seen in the screen shot). It must have a link to a landing page for your video and indexing information. Several fields of the sitemap are optional, but they can help you out, so take advantage of them if you can. Click here for the basics of sitemap protocol.
When you’ve created a video sitemap, submit it to Google with Webmaster Tools. While this won’t guarantee your video page will show up in the search results, it certainly tips the tide in your favor.
