Will your efforts at writing and submitting articles about your website’s line of expertise to article directories be rewarded? In general, yes, but there are a few Dos and Don’ts to keep in mind:

• Do concentrate your efforts on the top article directories, which are currently Ezinearticles, GoArticles, and eHow
• Do write coherent, readable, high quality articles that actually tell the reader something they don’t know
• Do follow the site’s editorial guidelines. Some are more stringent than others, but whatever they are, follow them
• Do link to your articles from your Facebook account
• Do post a Tweet with a link when you have a new article published
• Don’t send the same article out to a bunch of article directories. Duplicate content isn’t your friend when it comes to SERP results
• Don’t bother with sites that say they’ll submit your article to “hundreds” of articles directories. You won’t get much, if anything, from the effort.

A stable of good, original articles on top article sites can actually bring you more site traffic than if you had those articles on your own website (at least at first). For budget conscious webmasters, articles on articles directories are a form of free advertising. The “bio” and “resource” boxes article sites provide usually allow links to your website. Take advantage of any legitimate opportunities an articles site offers to link to your website.

This entry was posted on Wednesday, March 17th, 2010 at 11:09 am and is filed under Business Tactics, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.