23 Nov 2010

mod_pagespeed: The Bottom Line

Author: Phil | Filed under: Google, tools

apache mod_pagespeedHere’s the bottom line on mod_pagespeed: Webmasters and developers will use this to improve performance of Web pages. But there is some specific information these developers will need to know. This is open-source Apache software used to automatically optimize pages and content served with the Apache HTTP server.

The key is using filters that drive down to best performance practices on the pages. The module includes filters to optimize JavaScript, HTML and CSS style sheets, along with filters to optimize JPEG images and PNG images.

When word first came out about mod-pagespeed there was a tendency to panic. Developers and Webmasters found that in addition to the dozens of factors affecting search-engine rankings Google was going to start using speed as a primary factor. The questions were:

  • Would this have a serious negative effect on the “little guys” who couldn’t afford to fully optimize their self-designed pages?
  • How would complex but attractive pages be affected?

Using page speed as a primary factor in the search-engine process will only affect a tiny percentage of sites, according to information from Google. The company provides a number of ways to speed up sites. Webmasters should probably take look at these. code.google.com

Using mod_pagespeed in combination with the correct compression and caching steps should result in significant improvement in loading time.