The first thing we have to do is define “organic search results” and determine why they are important (if they still are). This will let us move on to more in-depth information about organic search results for travel. In addition, we will be able to comprehend why some observers of the Web world are writing the “obituary” for these searches on Google.

According to most encyclopedia definitions, organic searches are natural listings/results from a search-engine spider crawling a Web site. The process begins when a keyword is used in a search engine. There is no monetization (pay for these listings. It’s simply the most accurate results according to the work of the search engine. The key word here is “relevant.”

The Opposite

Processes such as pay-per-click advertising would qualify as non-organic in this discussion. Major search engines such as Google and Yahoo, for example, use combinations of advertising and search results on their pages. Ads are designed so they look like search results, though background color usually sets them apart. Many non-technical users/end users simply don’t recognize these paid listings for what they are.

In recent weeks the concern has been the “death” of organic search results for travel on Google. In other words, there is concern that the majority of results for the travel industry will be paid advertising. The question is: Will you be able to come up with truly organic search results when you seek travel information?

Will the big spenders with Google benefit from unique technical assistance so that they achieve better “organic” search engine placement?

This entry was posted on Tuesday, November 2nd, 2010 at 12:40 am and is filed under Google, Organic Search. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.