CMO Survey: Spend On Social Media Is Up; Hiring Prospects Are Down
August 31, 2010, 11:32 pmOne of the most prominent business schools in the US, Duke’s Fuqua School of Business, and the American Marketing Association has delivered their second CMO Survey of 2010 and there are plenty of interesting findings.
On the social media front it looks like the CMO club either knows the right things to say or they are actually catching on to...
Mobile Continues Its Rise To Prominence
August 31, 2010, 10:35 pmI am very excited. I stand on the precipice of truly entering the mobile age in a few short days because I will rid myself of the “smart phone” I currently wrestle with on a daily basis and move to the next level by becoming an Android user of some kind. It’s exciting because now I may actually be able to get something from my smart phone...
Introducing Gmail Priority InBox – Email that Sorts Itself
August 31, 2010, 4:19 pmWe all hate email overload. Web-based email programs like Gmail have built-in smart spam filtering and advanced labelling, but you can still miss important emails if you receive hundreds per day.
In an attempt to solve this problem, Gmail software engineers have today launched the Priority InBox.
Basically, this is an advanced sorting tool for...
Gmail Rolls Out the Priority Inbox
August 31, 2010, 2:55 pmStarting tomorrow, Gmail users will have a little help setting their priorities at the start of the day thanks to the new Priority Inbox. The concept is pretty cool. From day one, Gmail will take a look at your incoming email messages to determine which ones are important and which ones not so much. The important messages get a gold flag and they...
Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com
August 31, 2010, 8:00 am clickz
The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.
How Buying Links Cost A Flower Vendor $4 Million In Google Traffic
August 31, 2010, 6:47 amDebate whether Google should penalize over paid links all you want. The bottom line remains that Google DOES penalize, when it finds them, and when it wants. And in this case, an online flower shop's SEO firm bought links for them. Penality ensued, and it figures it lost $4 million in sales from 2008-2009. Good news is the lesson taught them...
Red Bull, EA, and GE Seek 'Followers' on the New Digg
August 31, 2010, 4:33 am clickz
So far users have not flocked to create branded accounts, but it's early.
Censorship of Pro-Pot Group Campaign Leads to Free Ads
August 31, 2010, 3:44 am clickz
Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause.
The Definitive Guide to Image Search Optimisation
August 31, 2010, 12:33 amPicking up the gauntlet thrown down by Bill Slawski, here's my guide to optimising your images for ranking in Google Image Search. From filenames to picture dimensions, it's all relevant.
New Home for Google Realtime Search
August 30, 2010, 6:22 pmRemember when Google promised us they were getting close to being able to provide search results in real-time? Well this week they’ve cracked it.
In an official blog post, Google announced real-time search results are now available. But instead of being integrated into regular search results pages, real-time search has been given it’s...
Are Analytics Services Sharing Your Personal Browsing History?
August 30, 2010, 6:15 pmThis post is about sharing something Jennifer Mattern recently discovered occurring on Compete.com, as well as her opinions on the ethics and defenses of it.
Facebook Gets Sued Over Like Button on Ads
August 29, 2010, 10:24 am
There are ads that I like. Target is always kitschy and catchy. Those Mac vs PC ads are charming and I wish the Gap would go back to those great dance commercials. I really liked those. But when Facebook asks me to “like” a sidebar ad, I find that weird. Two parents in Los Angeles are finding it more than just weird....
Teachbook Says it Doesn't Know Why Facebook Wants to Impede Teaching
August 28, 2010, 11:00 pmUpdate: See comments section for comment from Facebook.
Original Article: WebProNews reached out to both Teachbook and Facebook for comment on the suit the latter has filed against the former. So far, we've only heard back from Teachbook.
In case you're not familiar with the story, Facebook is suing a company called Teachbook, which...
"Photo Memories" Tab Spotted Attached to Facebook Places
August 28, 2010, 10:57 pmIt's become clear that check-ins are becoming about more than just locations. While location is obviously a big part of it, we've seen several examples of non-place "check-ins". For example, Booyah recently released product check-ins. Third parties have already begun using Facebook Places for physical items.
It looks like Facebook is...
Cup of Joe: Put Your Money Where Your Mouth Is or Shut Up!
August 28, 2010, 10:40 pm
On Monday, we posted a piece about Philadelphia’s new Business Privilege Tax. In short the city now wants to tax bloggers whether they are making an income with their blog or not. It appears to be another case of a misguided municipality looking to bring in new revenue streams.
As expected, most bloggers are angered by this...
Cheezburger Network Offers to Buy Reddit
August 28, 2010, 10:32 pmBen Huh, who runs the Cheezburger Network, has offered to buy Reddit. This comes after Condé Nast, which owns Reddit, rejected Prop 19 ads on the site (Facebook also rejected them).
Yesterday, Reddit posted the following message:
The reddit admins were just blindsided with the news that, apparently, we're not allowed to take advertising...
Measuring Social Media Effectiveness May Have Just Gotten Easier
August 28, 2010, 9:57 pmEveryone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don't know how people who its being shared with are responding to it.
Are you content with your ability to measure social media effectiveness? Let us know....
The Majority of Business Are Using Social Marketing, But Why?
August 28, 2010, 9:55 am
63% of marketers are already using social media marketing while more than half of those who aren’t currently involved said they were planning on jumping in probably within the next year. But why? Extra Mile Audience Research conducted a study for PivotCon and here’s what they found out:
People said they used social media...
The Top Ten U.S. Web Properties
August 28, 2010, 7:26 amcomScore released its monthly Media Metrix top 50 revealing the top 50 U.S. web properties. Here are the top ten:
1. Google sites
2. Yahoo Sites
3. Microsoft sites
4. Facebook.com
5. AOL
6. Glam Media
7. Ask Network (IAC perhaps?)
8. Turner Network
9. Fox Interactive Media
10. Amazon Sites
Google has acquired Angstro, a social startup that is said...
Google Exits Conference Due To Oracle Suit
August 28, 2010, 7:25 amOrganizers of the JavaOne and Oracle Develop conference may be fielding more than a few emails and phone calls about refunds this afternoon. Google, which was supposed to have a significant presence at the event, backed out today due to the lawsuit Oracle brought against it.
Joshua Bloch, Google's chief Java architect, wrote on the Google...
Baskin-Robbins Launches Free Ice Cream Campaign On Facebook
August 28, 2010, 7:19 amBaskin-Robbins has launched a new campaign for its Facebook fans to get free scoops of ice cream.
Baskin-Robbins Facebook fans can sign up for “Group Scoop” on Facebook and start their own group or joins someone else’s. Once the number of people in a “Group Scoop” reaches 31, the organizer and all 30 other members...
Microsoft Co-Founder Sues Google, AOL, eBay, Facebook, Netflix, Yahoo, Apple, Etc.
August 28, 2010, 6:40 amMicrosoft co-founder Paul Allen has a company called Interval Licensing, and it is suing the following eleven companies: AOL, Apple, eBay, Facebook, Google, Netflix, Office Depot, OfficeMax, Staples, Yahoo, and YouTube.
The claim, filed in the U.S. District Court of the Western District of Washington, alleges that these companies have...
Parents Sue Facebook Over Ads And 'Like' Data
August 28, 2010, 6:29 am clickz
Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad.
Google Expands "Analyze Competition" AdWords Feature
August 28, 2010, 6:13 amA couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.
The feature was initially only available to a small number of advertisers using the English language AdWords interface. Today, Google announced that it is expanding. Now the feature...
Google Acquires Social Startup Angstro
August 28, 2010, 6:08 amA company that was founded for the specific purpose of addressing one of Google's weaknesses has now been acquired by the larger corporation. Angstro should help Google (and whatever sort of social network it's building) distinguish between lots of results for a given name.
Angstro is shutting down due to the acquisition, and Google's given...
USA Today Restructures to Focus on Digital Products
August 28, 2010, 5:57 am clickz
Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.
Google Draws New Round of Scrutiny Over ITA Deal
August 28, 2010, 5:45 amEven before an acquisition was announced, talks between Google and ITA software were causing a stir in the travel industry. Once Google announced its intent to acquire the company at the beginning of July for $700 million, plenty of talk about regulatory obstacles ensued.
Google announced an update on the situation today. On the company' public...
So-Called Facebook Alternative Diaspora Gets a Launch Date
August 28, 2010, 4:28 amYou may recall that earlier this year, Facebook took a lot of heat over user privacy. While some may still not be satisfied, the company did release simplified privacy settings in response. Around that time, however, a project called Diaspora started generating a lot of hype as a potential, open alternative to Facebook as a social network....
Get Google TV or Get Terrorized by Freaky Mutant Televisions [Video]
August 28, 2010, 4:03 am
What happens when you don’t add Google TV to your television?
Apparently, it turns into a freaky, one-eyed, monster that terrorizes your house, that’s what!
Check out these ads that are running to promote Logitech’s partnership with Google TV.
(Hat-tip)
Why Are People Searching Less Than They Were a Year Ago
August 28, 2010, 3:48 amNielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.
Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now...
Facebook Sues Teacher Resource for Using the Word "Book"
August 28, 2010, 2:36 amUpdate: WebProNews reached out to Teachbook for comment. Read Teachbook's full response here. See comments from Facebook in the comments section of either article.
Excerpt: "We were unaware the Facebook owned the Internet or the term 'book,'" Teachbook Managing Partner Greg Shrader tells WebProNews.
--
Original...
Older Adults Embracing Twitter And Social Media
August 28, 2010, 2:11 amSocial networking use among Internet users ages 50 and older nearly doubled from 22 percent in April 2009 to 42 percent in May 2010, according to a new report from the Pew Internet & American Life Project.
Social networking use among Internet users ages 50-64 grew by 88 percent over the past year, from 25 percent in April 2009 to 47 percent...
Google Gives Realtime Search a Homepage
August 28, 2010, 2:05 amGoogle has given its realtime search feature its own homepage at google.com/realtime. Searches from this destination still take you to the updates section of a regular Google search.
While realtime search on Google itself isn't new, there are still some new features Google has revealed along with the homepage. Product Manager Dylan Casey...
Vevo iPhone App Launches with a Bang - Over a Million Downloads in a Week
August 28, 2010, 1:52 amLast week, Vevo launched its mobile app for the iPhone and iPod Touch. Today, the company announced that the app has already been downloaded over a million times.
"Our new app for iPhone and iPod touch is a huge success! Since we debuted VEVO Mobile last week, it has ranked #1 among Free Apps and Music Apps in the iTunes store and was named...
Google Makes Scheduling Improvements to Google Calendar
August 28, 2010, 1:40 amGoogle is rolling out some changes to the event page in Google Calendar. The goal is to make scheduling events easier, while making the style more consistent with other Google apps.
The information that is most commonly used is displayed at the top of the screen, the layout is simplified, and they've added some other features.
"The old...
Google Activity That May Have an Impact on Rankings
August 28, 2010, 1:37 amThere are currently some interesting happenings with Google search that webmasters may want to pay attention to. The company, which is always busy, has been making moves, which may greatly affect its flagship product - search. This is all in addition to everything the company is doing in social media, mobile, gaming, advertising and everything...
Facebook Talks Questions, Lists, Mobile
August 28, 2010, 1:15 amAs usual, Facebook is making its way into a lot of headlines for a lot of reasons. While many of them have to do with legal issues, some are also based on the social network itself and other areas of innovation.
As reported, the company has partnered with Y Combinator to lend some support to social-minded startups. Facebook will provide product,...
YouTube Offers Up 400 Movies In The UK
August 28, 2010, 1:09 amDepending on their tolerance for awful writing and acting, YouTube users in the UK should now be able to watch around 400 movies for free on the site. YouTube's expanded its movies section due to deals with companies like Blinkbox, Lionsgate, MGM, and Sony.
Fair warning: the word "awful" was not some sort of typo. Home and...
Google Tweaks Algorithm to Show More Results from a Domain
August 28, 2010, 1:00 amGooogle announced today that it has made a change to its algorithm that is supposed to make it easier to find multiple pages from a single site.
"For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we'll now show more results from the relevant site," says Google software engineer Samarth...
NewsBasis Aims to Be Basis for News-Maker, News-Breaker Relationships
August 28, 2010, 12:54 amIn a nutshell, NewsBasis is a site where journalists and bloggers can find sources, while experts and companies can find journalists and bloggers to write about them in their articles.
WebProNews had a conversation with NewsBasis Founder and CEO Darryl Siry (who also happens to be a contributor to Wired, and was formerly CMO of Tesla Motors)...
Dell To Pick Up 3PAR For $1.8 Billion
August 28, 2010, 12:46 amUpdatre: Following the below news, HP and Dell got into a bidding war for 3PAR, but according to TechCrunch, 3PAR has accepted the latest offfer from Dell for $27 per share in cash, or approximately $1.8 billion.
Original Article: Dell announced that it is acquiring virtualized storage solutions provider 3PAR for $1.15 billion....
Google Beat Spotlights Weekly Search Trends
August 28, 2010, 12:34 amGoogle has introduced a new video series about search called Google Beat. The series highlights search trends on Google in the U.S.
Google Beat taps into both Google Trends and Google Insights for Search, as well as some additional tools to come up with a snapshot of what people are searching for. Google's Emily Wood writes:
You’ve...
Yahoo Top News Site In Malaysia
August 28, 2010, 12:03 amMore than half of Malaysians online visited a news/information site in July, reaching more than 5.5 million visitors, according to a new report from comScore.
Yahoo News led as the most visited site in the category reaching 1.2 million visitors, followed by the New York Times Digital with 873,000 visitors.
“News sites combine both...
Rumor: Facebook Goes On "Lockdown" Due To Google
August 28, 2010, 12:00 amEven with its 500 million users and omnipresence in society, Facebook is not discounting the threat posed by Google's supposed plans to launch a social network, according to a new report. Instead, the company's gone into a sort of "lockdown" in response.
Do you think the lockdown's a sign that Facebook thinks it's in trouble? ...
Facebook, Venture Firm Partner To Support Startups
August 27, 2010, 11:40 pmSocial-minded startups with ties to Y Combinator, a well-known provider of seed funding, will soon get another benefit from the relationship. Last night, Facebook announced that it will provide support to the startups in a number of ways.
Don't look for more money to change hands; Facebook hasn't quite decided to become a venture capital...
Facebook Places, the Competition (Including Google) & Your Business
August 27, 2010, 11:03 pmA great deal of attention has been put on what Facebook Places means for the future of other check-in apps. This discussion has been around as long as the rumors of Facebook launching a location feature, which have been swirling for quite some time.
Will you check in with Facebook Places? Let us know.
A lot has also been made of the...
Google’s Realtime Search: WIll It Be Real Useful?
August 27, 2010, 10:16 pm
Yesterday Google began its rollout of its Realtime search offering. While You could send some precious time reading my description of the service let’s let the folks from Google tell you instead.
The LA Times reports
The idea is to give people one place to find timely information about an earthquake or other major event that...
The Search Market Isn't Always What it Seems to Be
August 27, 2010, 10:11 pmLike most studies, surveys, and stat counts related to Internet user behavior, search market stats should generally be taken with a grain of salt. While they can give us a general idea of which search engines users flock to, there are too many variables to paint a completely accurate picture.
What's your search engine of choice? Why? Let us...
Facebook’s Quest Continues With Efforts to Trademark the Word “Face”
August 27, 2010, 9:54 pm
You read it right. As I noted yesterday, Facebook had become so big and so powerful that they are starting to make Microsoft like moves that make it impossible to not poke fun at them. The efforts to force sites like Teachbook, and possibly others, to stop using book in their names apparently weren’t enough for Facebook. Now it...
Facebook Tries To Own "Face" And "Book"
August 27, 2010, 9:18 pmAs you may have read, Facebook is suing Teachbook for using the word "book" and being a competitor. To put it in Facebook's exact words, the company's Director of Policy Communications, Barry Schnitt, tells WebProNews:
"The problem is not merely that they use the word "book." You'll notice that we have no complaint...
How Far Would You Go to Control Employee Social Media Use?
August 27, 2010, 7:47 pmCareerBuilder released some survey findings this week, indicating that over a third of employers in the U.S. are using social media to promote their company, but it's employee use that still has some businesses worried.
A lot of companies are afraid to let their employees use social media freely, but they're also afraid not to. On the one hand,...
Real Estate Sites Enjoy Benefits of Market Slowdown
August 27, 2010, 2:15 pm clickz
As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.
ShareThis Adds Social Media Analytics
August 27, 2010, 10:57 am
The biggest problem with social media marketing is that it’s hard to measure your results. You throw everything you have at Twitter and Facebook and mostly you just hope to see an upswing in traffic.
To alleviate this problem, ShareThis, the social media sharing widget, is adding an analytic component that will not only...
JibJab Turns To Google Site Search
August 27, 2010, 7:26 amA brand that seems to make a splash at least every few months, getting its videos featured on all sorts of blogs, talk shows, and news programs, has picked Google as a search provider. As a result, Google Site Search now powers JibJab.com.
Chris Poe, JibJab's engineering director, wrote a short guest post on the Official Google Enterprise...
Time for another look at TrustRank concepts
August 27, 2010, 6:43 amThis one has been on my mind for 6 months, finally got around to finishing it up. Exceptional content? Dunno, but damned important and over-looked. Is it from SEJ? Yea, sorry Michael... Am I also be a cheecky fella today? U bet, sleep deprivation does wonders! hee hee... But heed these words I tell ya!
Mobile Marketing at the Mall: An Interview with Sam Feuer of FastMall
August 27, 2010, 6:22 am
The Mall of America has 4.2 million square feet of gross building space, 4.3 miles of storefront footage, 520 stores and 40 million visitors annually. Now try to remember where you parked, let alone find a bathroom when you need one. Sam Feuer, CEO of Mindsmack has the solution. It’s a smartphone app called FastMall which...
Was Fandango's Deal Actually A List-Build Purchase by Groupon?
August 27, 2010, 6:18 am clickz
The movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort?
Search For Google Music Chief May Be Underway
August 27, 2010, 6:15 amAccording to Google's own people, Google Music - which might be a music download service designed to let users store songs in the cloud at some point - will launch this year. Trouble is, the Google Music project doesn't have any sort of public leader, and Google's now supposedly trying to remedy that problem.
Peter Kafka reported this...
Phony iPhone App Reviews Get Reverb in Hot Water with FTC
August 27, 2010, 5:13 am clickz
Agency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t what got it in trouble.
Over a Million Calls Made from Gmail in First 24 Hours
August 27, 2010, 4:53 amGoogle announced (via Twitter) that over 1,000,000 people placed calls from Gmail within just 24 hours. This feature began rolling out yesterday (and as far as I can tell isn't even finished yet).
"Gmail voice and video chat makes it easy to stay in touch with friends and family using your computer's microphone and speakers," says...
Target Launches Online Weekly Ad Deals
August 27, 2010, 4:48 amRetailer Target has introduced a new online weekly ad called “My TargetWeekly” that offers users deals.
My TargetWeekly allows users to create customized views and deal alerts so they know when items they are looking for are on sale. Users can also view coupons, see top 10 deals, share via Facebook and Twitter and create their own...
Bing Maps Integration Comes to Hotmail
August 27, 2010, 4:39 amMicrosoft has launched some new Bing Maps integration with Hotmail. When Hotmail users create a new email message, they can insert Bing Maps data.
When a user selects "Maps and Places", a task pane opens, which lets you add new locations or interact with previously defined locations. It will default to the address you have in your...
Yahoo Fights For "Search Engine" Label
August 27, 2010, 2:25 amYahoo's search results may now be accompanied by a "Powered by Bing" tagline, but the company remains adamant that it hasn't exited the search race. Shashi Seth, SVP of Yahoo Search Products, protested the idea in a recent blog post.
The title of the post was "Yahoo! Search will always be a Search Engine," and Seth...
PR Firm Settles FTC Charges Over False Reviews On iTunes
August 27, 2010, 2:18 amA public relations firm hired by video game developers will settle Federal Trade Commission charges it engaged in deceptive advertising by having its employees post favorable reviews on iTunes on behalf of the developers and not revealing the reviews came form paid employees.
“Companies, including public relations firms involved in online...
Google Responds To Pagination SEO Questions
August 27, 2010, 2:07 amA summary of one of the most detailed discussions on the topic of pagination with a Googler and some of the brightest SEOs covering the various options.
Cisco Plans to Acquire ExtendMedia for IP Video Management
August 27, 2010, 1:46 amCisco announced today that it intends to acquire ExtendMedia, a content management systems provider out of Newton, Massachusetts.
ExtendMedia's systems manage video content through monetization for pay media and ad-supported business models. Cisco says that with ExtendMedia, it will be able to help service providers deliver multi-screen...
Attention Internet Folks: Facebook Apparently Owns the Word “Book”
August 26, 2010, 10:12 pm
In the category of “Why should this even surprise anyone?”, Facebook is working hard to shut down any social networking service that is incorporating the word “book” into their name.
Over at Wired magazine’s Threat Level blog it reports on a small start-up called Teachbook that is either delusional or just milking as...
Google and Yelp: Can’t You Guys Just Get Along?
August 26, 2010, 8:49 pm
If you were characterize the relationship between Google and Yelp these days it would have to occur on a sliding scale that runs between contentious and bearable. Let’s face it, they don’t get along well and each new event in the relationship adds some more drama.
Yelp has rebuffed a Google attempt to buy the service at the...
How we made an extra £14 million a year for a travel company
August 26, 2010, 8:26 pmSunshine.co.uk are a UK-based travel agency offering cheap holidays. Within six months of working with Conversion Rate Experts, their conversion rate almost doubled. Read how they did it here...
Promoted Tweets Increase Engagement by 50 Percent for Zecco
August 26, 2010, 2:06 pm clickz
Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links.
Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites
August 26, 2010, 2:05 pm clickz
Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites.
Is Daily Radar Gone For Good?
August 26, 2010, 12:04 pm
A few minutes ago, I pointed by my browser to the Daily Radar Blips sites with the intention of dropping a link to my last post here on Marketing Pilgrim. This is what I found:
Apparently Future US, the parent company of Daily Radar, has pulled the plug on the entire network including BallHype, ShowHype and my beloved TVBlips....
Creative Inspiration: Hyundai Uncensored and Halo’s Robot Arm
August 26, 2010, 9:07 am
Customer interaction is the key behind two new marketing campaigns that hit the web this past week, Hyundai “Uncensored” and Halo’s Robotic Arm. Let’s take a closer look and see if we can get inspired for a campaign of our own.
Hyundai’s “Uncensored” campaign has gained the interest of both consumers...
How To Secure Wordpress Against Disasters & Being Hacked
August 26, 2010, 4:34 amHere @Alysson talks about necessary steps you need to take to protect your WordPress blog being hacked. She shares very insightful 'how tos' on ways to implement your sites security.
Infographic Case Study: How We Got a Link from CNN, Drove Loads of Trafffic w/ Infographics
August 26, 2010, 2:36 amAn in-depth case study on how WordStream leveraged infographics to build links from highly authoritative sites while generating enormous traffic (and even some leads and sales!) via social media.
Yahoo Becomes the Costco of Search Engines
August 26, 2010, 12:48 am
I was all set to post a simple announcement that Yahoo had officially flicked the switch and changed its search results to Bing’s.
I had no plans to give Yahoo a hard time. Give it a break, I told myself. Let it prove to the world that it’s not bailing on search.
Then I read Shashi Seth’s rebuttal to…well,...
The Death of SEO
August 26, 2010, 12:48 amOur newest author, Barry Adams, had an interesting first post where he see's the future of the internet in 'appification' and believes that our future, SEOs that is, will be changed far and wide from what we know today. Me? Believe it or not I am not much of a gadget geeek, so I have my doubts. An interesting suposition none-the-less. Give it a...
Using Pot Leaf in Ads? Facebook Says You Can’t-abis
August 26, 2010, 12:40 am
Facebook has taken a stand on just what you can or cannot show in an ad on the social media service. Of course, their decision came a week after said ad was running. As a result, st least a short while it was OK for Facebook to take the money of the Just Say Now organization before it extinguished the campaign.
The LA Times...
Twitter’s Promoted Tweets: 300% More Engaging Than Normal Tweets
August 26, 2010, 12:28 am
How much benefit do you get from being part of Twitter’s limited test of Promoted Tweets?
Well, according to one of the participants, Zecco, life is pretty good at the top of the Twitter Search results!
Over the past two months, Zecco sampled 50 Promoted Tweets and measured their effectiveness. In comparison to regular...
Google Helping Slimeballs Profit from Golfer’s Death
August 26, 2010, 12:19 amTerrible story about people who are taking advantage of an expired domain and Google to profit from the name and death of a young female golfer.
Google universal ranking factors: an overview of resources
August 25, 2010, 10:51 pmA great collection of resources and links for all types of Google Universal Search ranking factors, from video to news, from blogsearch to maps. Assembled by Jeroen van Eck from State of Search.
62 Queries for Writing Ultimate Guides that Build Links, Leads and Legacy
August 25, 2010, 9:53 pmThis content series builds high-trust links because of its thoroughness, emphasis on utility and the inclusion of "info-swag" such as free tools, checklists and widgets.
Social Networking and the Overshare Generation
August 25, 2010, 9:04 pmThere have been a lot of stories in the media lately about cyber-stalking and privacy issues on the Internet. It seems to be a knee jerk reaction to the tsunami of social networking that has occurred in the past few years. Or is it? Are the media over-reacting? Or have we forgotten what privacy is in the age of the World Wide Web?
The Rise of...
Google Finance Gets Mobile Makeover
August 25, 2010, 8:59 pm
Each time I find out about how Google is making strides in turning many of their popular services into a usable mobile form I am reminded of just how far mobile has to go. Honestly, I am naïve enough to think that a company like Google would already have done something long ago with an important feature like Google Finance to...
Enhanced CPC – a Clever New Google Tool, or Just the Lazy Way to Manage Your Bids?
August 25, 2010, 7:11 pmEnhanced CPC - all sounds good, but will this tool really make that much of a difference? What’s the difference between this and Conversion Optimiser, which also promises to boost your ROI with an easy-to-use bidding tool?
Gap Deal Blitz’s Groupon Servers
August 25, 2010, 5:41 pm
Last week, Groupon members got a great deal, $50 worth of clothing at The Gap for only $25. More than 440,000 subscribers took advantage of the deal and they did it so quickly, they temporarily stalled the servers at the popular new deal site.
Part of the reason for the huge influx was that it wasn’t just Groupon members who...
How Gap's 'Groupon' Went Crazy Viral
August 25, 2010, 2:05 pm clickz
An in-depth look at the group-buying platform's biggest and most successful campaign to date.
Yahoo Switches to Bing for Organic Search Results
August 25, 2010, 2:00 pm clickz
Microsoft's Bing engine now powers all organic search results on Yahoo sites.
Local Online Ad Spending Continues to Rise
August 25, 2010, 10:14 am
Local online ad spending is climbing faster than expected with sales reaching a number in 2011 that was originally predicted for 2012.
According to a study by Borrell Associates, which was reported on by PaidContent, online ad spending is likely to rise 18% next year rising to $16.1 billion dollars. Ad spending overall is expected...
News Corp to Integrate Fox Audience Network With MySpace
August 25, 2010, 9:47 am clickz
Integration follows the departure of the unit's President, Adam Bain, to Twitter.
Official: Yahoo’s Results Now Come From Bing
August 25, 2010, 8:03 amIt's official! Yahoo is now officially being powered by Bing.
Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011
August 25, 2010, 5:31 am clickz
According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall.
Consumer Reports Concerned About Mobile Payment Safety
August 25, 2010, 5:29 am
Fresh off its success in helping to take the Apple Antennagate fiasco to a new level, Consumer Reports may be trying to make a name for itself in the world of the mobile Internet.
According to the LA Times the group is now making some waves in the area of mobile payment security.
{Consumers Union} the nonprofit testing and...
Mobile Ads Make Politics Even Flimsier
August 25, 2010, 4:51 am
In case you haven’t noticed, I am not a big fan of politics or politicians. It doesn’t matter which side of the aisle they come from or claim to have allegiance to, to me a politician is a politician is a politician.
So what is happening in Florida Democratic primaries today doesn’t help me feel any better about these folks....
How User's Intention Influence Behavior in Search Results with Eye Tracking Study
August 25, 2010, 2:28 amNew Eye Tracking Study Released July 2010: New study tried to determine whether the intention behind queries affects the way people browse the results page, the relationship between gaze patterns and intentionality while performing queries.
When to Say Goodbye to a SEO Client
August 25, 2010, 2:16 amThis post discusses at what point an Internet Marketing company should say goodbye to a client.
9 Ways to Use Twitter Lists
August 24, 2010, 11:03 pmIf you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create and ways to use them.
Entertaining Your Audience Through Clever Marketing
August 24, 2010, 10:30 pmOK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the world at large. (Well, at least our readers but who’s counting?) I risk being ostracized by just about everyone when I reveal the following: Business can be very boring.
Wow! What a relief! I said...
5 Common Problems (and solutions) with Google Base
August 24, 2010, 10:27 pmThe writer remembered how many issues he encountered when creating feeds for clients (especially if you are using a CMS and not a custom xml feed for 50 or so products) and also how many questions posted by other people were left unanswered. He decided to compile a list of the 5 common problems when dealing with Google Base, with solutions. Very...
Whrrl Says It's Up Next for Facebook 'Places' Partnerships
August 24, 2010, 3:09 pm clickz
The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week.
Florida Candidate Aims Mobile Ads at Voters in Line at Polls
August 24, 2010, 3:00 pm clickz
Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today.
Report: Twitter Hires First Vice President of Revenue
August 24, 2010, 2:59 pm clickz
Twitter continues to build out its ad sales teams as it attempts to monetize its service.
Social Media Drives Hyundai 'Uncensored' Campaign
August 24, 2010, 2:10 pm clickz
YouTube and Facebook provide opportunities for consumers to comment on the Sonata.
After IAB Donation, Congressman Voiced Group's Worries on Stronger FTC
August 24, 2010, 2:05 pm clickz
In July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes.
Nokia Buys Mobile Application Analytics Firm
August 23, 2010, 2:10 pm clickz
Handset manufacturer follows competitors in investment in mobile analytics space.
Cotton Makes Social Interaction the Fabric of Its Brand
August 23, 2010, 2:05 pm clickz
A new site and Facebook page aim to boost communication with consumers.
Real-Time Storytelling: A Real Story
August 21, 2010, 4:36 am clickz
When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter.
Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches
August 21, 2010, 3:45 am clickz
Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare.
At Connected Marketing Week, Talk Is Heated Around the Future of Display
August 20, 2010, 8:21 pm clickz
Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else.
SES San Francisco: Thursday Coverage
August 20, 2010, 8:57 amSan Jose Mercury: When You Google, Think Ben GomesMarketing Pilgrim: Moms Want More Mobile CouponsSEO Consultant India: SES San Francisco Day 3 Live UpdatePage Traffic: SES San Francisco Day 3 CoverageJustSearching: SES San Francisco Day 3TJantunen: SES San Francisco 2010--Day 3State of Search: SES 2010, A Quick SummaryBruce Clay, Inc....
Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell
August 20, 2010, 5:41 am clickz
Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM.
Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up
August 20, 2010, 12:13 am clickz
An in-depth report from Palo Alto on Facebook Places and partnerships with Foursquare, Gowalla, Yelp, and Booyah.
Facebook Places Takes Geolocation Networking to 500 Million
August 19, 2010, 9:34 pmAmid great live streaming fanfare and back slapping, Facebook officially launched their location-based social networking application Facebook Places today.
TechCrunch were keen to point out that they spotted the product before the launch even began, but the fact that Facebook were working on geo-networking functionality has been a poorly kept...
Mobile Ad Firms Capitalize on iAd Delays
August 19, 2010, 2:05 pm clickz
Boosted by Apple's presence in the space, mobile ad companies are hoping to capitalize on Apple's slow rollout of its first iAd campaigns.
Republican Digital Shop Takes Foursquare-Style Social Games to Politics
August 19, 2010, 2:01 pm clickz
While points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools.
SES San Francisco: Wednesday Coverage
August 19, 2010, 10:40 amTopRank Online Marketing Blog: BJ Fogg SES SF KeynoteMicrosoft Advertising AdCenter Blog: SES San Francisco--10 Steps to Success With Content Marketing and SEOState of Search: BJ Fogg's Morning KeynotePage Traffic: Developing Great Content at SES San FranciscoWebmaster Radio: BJ Fogg SES San Francisco 2010 KeynotePPC Advice: Jeffrey Hayzlett Rocks...
Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy
August 19, 2010, 6:23 am clickz
Connected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns loom.
Marin Software Looks Beyond Search
August 19, 2010, 1:04 am clickz
Search campaign platform integrates with Facebook and other channels.
Tuesday Blog Coverage: Connected Marketing Week
August 18, 2010, 10:32 amSearch Engine Watch: Bloggers Buzzing about SES San Francisco and Connected Marketing WeekGetSomeTraffic.net: Content Marketing Optimization--SES San FranciscoOnline Strategies Magazine: ClickZ Connected Marketing Awards 2010 Announced in San Francisco, August 17SEO Facts: Jeff Hayzlett Opening Keynote Pulls No Punches at SES SFState...
Former Kodak CMO: Shorten Up Those Elevator Pitches
August 18, 2010, 7:14 am clickz
Jeffrey Hayzlett said brands must also tap social networks to engage, educate, excite, and evangelize - and shape product development.
Another Search Firm Embraces Exchange-Traded Display Ads
August 18, 2010, 5:48 am clickz
Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns.
Yahoo Launches Ad-Supported Soccer Highlights in U.K.
August 18, 2010, 1:57 am clickz
Sony Pictures, Heineken and Adidas are among first to sponsor video highlights.
ClickZ Connected Marketing Awards 2010 Announced in San Francisco, August 17
August 18, 2010, 1:00 amAwards Recognize Brands and Organizations that Embrace Innovation and Creativity to Connect with Audiences
SAN FRANCISCO, CA, August 17, 2010 - Reebok, the National Hockey League, and the Indianapolis Symphony Orchestra are among the winners of ClickZ Connected Marketing Awards 2010. The awards recognize brands and organizations that have embraced...
Announcing ClickZ Connected Marketing Award Winners for 2010
August 17, 2010, 11:31 pm clickz
Reebok, the NHL, and the Indianapolis Symphony are among the organizations that have embraced innovation and creativity to connect with their audiences.
Digital Comics Show Potential As Ad Platform
August 17, 2010, 2:10 pm clickz
ComiXology recently ran its first ad on its iPhone/iPad application.
Maryland State Candidate Serious About Social Media, Online Ads
August 17, 2010, 2:05 pm clickz
A Democrat running for Maryland's House of Delegates plans to spend as much as 40 percent of his campaign budget online, and has a social media director.
Illinois Senate Campaigns Sling Mud Online
August 16, 2010, 2:10 pm clickz
The deadlocked Senate battle between Alexi Giannoulias and Mark Kirk in Illinois has been less than friendly, and last week each side built up its attack arsenals online.
Dumbass of the Week: Pay Per Click Advertisers
August 16, 2010, 9:10 amIt’s been ages since we’ve had a Dumbass of the Week, but I saw something yesterday that prompted me to resurrect the title once more.
A staff member here sent me a screengrab from a Google search he had made and pointed out one of the Sponsored Links / AdWords ads at the top of the page (see screen grab below) . He had conducted a...
Starbucks Takes Cue From Airports With Branded WiFi
August 14, 2010, 7:09 am clickz
The coffee retailer has struck agreements with The Wall Street Journal, Zagat, Nickelodeon, and others to offer store patrons "subscription-level" content.
JWT Acquires California Digital Shop
August 14, 2010, 6:00 am clickz
Digitaria will keep its name and operate as an independent unit of JWT.
Facebook: 'Live' Video Channel Will Not Be About Showbiz
August 14, 2010, 3:54 am clickz
The social site will launch 'Facebook Live' tonight with an America Ferrera interview.
IBM Enhances Digital Marketing Services With Unica Acquisition
August 14, 2010, 2:07 am clickz
Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million.
The Best and Worst Campaign Deals on Foursquare's Turf
August 13, 2010, 2:07 pm clickz
When it comes to promos using geo-location services, what brands are putting their money where their tweets are? Here’s ClickZ’s Top 5 Best and Worst.
Q and A: Why is my regional keyword research so inconsistent?
August 12, 2010, 2:30 pmHi Kalena
I feel like I am stuck with my keyword research.
I am researching SEO keywords for an Australian business that specializes in tree removal and tree felling. The keywords I chose for them were “tree removal” and “tree lopper” however when I enter these into Keyword Discovery for Australia I get nothing (although...
How Do You Value Search Marketing?
August 10, 2010, 10:35 pmAttorneys are notorious for the high billable hourly rate charged to clients. A number of factors come into play to determine the exact rate, from the size of the firm, to experience, reputation and demand for the lawyer in question. At the elite range, you could easily be paying 4 figures but even at the mid-range, you’ll be forking out...
ClickZ's International Marketing Forum Scheduled for Connected Marketing Week on August 20, 2010
August 10, 2010, 4:00 pmFeatures Global Marketing in a Digital World Workshops and Panels with International Marketing Experts
NEW YORK, NY, August 10, 2010 - ClickZ announced today that the International Marketing Forum will be taking place during Connected Marketing Week in San Francisco on Friday, August 20. This forum focuses on global marketing and features sessions...
Advanced Connected Marketing Week and SES San Francisco blog coverage, pt. 2!
August 7, 2010, 4:19 amGreenbiz Green or Not, Content Is King on Your Company WebsiteMarketingFacts! BJ Fogg: Van usability naar captology en 'persuasion' op FacebookWomensRadio - Search Engine Strategies Now Big Business NewsSan Francisco Business Journal - Facebook's orbit may start to rival Google'sBrooks Bell - See Brooks!SEO Copywriting -...
Online Marketing Summit (OMS) Social Media Forum Scheduled for ClickZ's Connected Marketing Week Festival on August 17, 2010
August 6, 2010, 4:01 pmTwo tracks--B2B Social Media and B2C Social Media--provide opportunity for attendees to learn social media best practices, strategies and more
NEW YORK, NY, August 6, 2010--Incisive Media's ClickZ announced today that day two of Connected Marketing Week, which is being held at the Moscone Center in San Francisco, August 16-20, 2010, will feature...
Search Industry Job of the Week – Senior Manager Enterprise Paid and Natural Search
August 6, 2010, 12:19 pmJob Title: Senior Manager – Enterprise Paid and Natural Search
Job Reference #: 129883BR
Position Type: Full Time
Name of Employer: American Express
Location: Manhattan, New York, USA
Date Posted: 1 August 2010
Position Description:
Responsibilities:
The Senior Manager of American Express Enterprise Paid and Natural Search will report into...
Latest Search Engine College Graduates
August 4, 2010, 9:48 pmOn behalf of staff and tutors at Search Engine College, I’d like to offer congratulations to our latest graduates for 2010.
All students named below have successfully completed a course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher.)
Search Engine Optimization...
ClickZ's Connected Marketing Week Festival Features "140 Character Conference" and "Conversion Conference Day" on August 19, 2010
August 3, 2010, 4:00 pmAs Preview, Join Jeff Pulver of #140conf Events as He Tweets with Incisive Media's Matt McGowan on Thursday, August 5, 11 a.m. EDT
New York, NY, August 3, 2010--Day four of Incisive Media's Connected Marketing Week festival, held at the Moscone Center in San Francisco, August 16-20, 2010, focuses on using real-time information to communicate with...
Win a Tag Cloud T-Shirt in Search Engine Wiki’s Birthday Competition
August 3, 2010, 1:57 pmThree years ago, staff at Search Engine College launched Search Engine Wiki BETA, the world’s first vertical wiki dedicated to search engines and search engine marketing.
Search Engine Wiki is basically a collaborative online library of search engine marketing (SEM) resources. With the search community’s help, Search Engine Wiki has now grown...














