A close relationship, a partnership with our clients allows us to focus in on what their needs are and the needs of their particular industry. Different fields of the economy and different businesses have their own climate, one that is fluid and changing. Understanding that these qualifications are ever changing allows us to stay one step ahead; gauging the competitiveness of the market, knowing which segments can be dominated and what existing and new local and regional search engine marketing opportunities exist. Evaluating direct competition is an important step in our process. We must find out competitors' keywords, assess the extent of their search engine optimisation, and build and develop your plan with the goal of higher search engine rankings. To succeed you must understand why your competitors rank higher in natural search so that you can outrank them. Building a strong foundation and fortress around your efforts is also important; keeping the up and coming competition at bay. Through reverse engineering, we can determine what SEO strategies they have done well, plus identify their weaknesses, and then we do it better so that you will rank higher in natural search.