Simon Abramovitch 'Defender of SEO' says "Last fall, I attended the Oxford Social Media Convention 2009, where Technorati founder Dave Sifry proudly announced that “SEO is snake oil, and that if anyone in the audience was approached by someone offering SEO, they should run.” The audience chuckled and moved on. I think I must have been the only optimizer listening, because looking around me, no one was sneering at him like I was..."